Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Proven Marketing Operational Tactics

Ebay Sellers Gain Edge with Proven Marketing Operational Tactics

This article delves into the three main sales models on eBay: auction, fixed price, and mixed mode. It also shares key operational techniques to improve store traffic and conversion rates, such as optimizing image quality and emphasizing feedback management. The aim is to help sellers build successful eBay stores by understanding these models and implementing effective strategies. This includes practical tips on how to attract more buyers, improve product visibility, and ultimately increase sales on the eBay platform.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Guide Mastering Fixedprice Multiattribute Listings

Ebay Sellers Guide Mastering Fixedprice Multiattribute Listings

This article details the process and techniques for listing multi-attribute products on eBay using the Buy It Now format. It covers key aspects such as title optimization, category selection, image processing, attribute filling, description writing, price setting, shipping cost selection, promised shipping time, and return policy. Even novice sellers can quickly master eBay's Buy It Now sales strategy and improve store performance by following this guide. It provides a comprehensive overview for maximizing sales potential on eBay.

12/30/2025 Logistics Encyclopedia
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Amazon Raises FBA Fees Pressuring Seller Margins

Amazon Raises FBA Fees Pressuring Seller Margins

Amazon FBA fees are rising again, with increases across logistics, warehousing, and aging inventory fees, further squeezing seller profit margins. Faced with this pricing pressure, sellers need to optimize their product portfolio, refine operations, control inventory levels, and explore diverse sales channels to proactively respond and ensure continued survival and growth. Strategies like efficient inventory management and diversifying sales platforms are crucial for mitigating the impact of increased FBA costs and maintaining profitability in the competitive Amazon marketplace.

12/30/2025 Logistics
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Port Delays Amazon Backlogs Hit Shenzhen Ecommerce Trade

Port Delays Amazon Backlogs Hit Shenzhen Ecommerce Trade

Heavy rain in Shenzhen caused port shutdowns, exacerbating warehouse congestion in Amazon's European facilities. Coupled with high inflation and slowing e-commerce sales in the US, cross-border e-commerce sellers face a 'double whammy'. Sellers need to closely monitor logistics, optimize inventory management, improve product quality and service, expand diversified sales channels, and pay attention to macroeconomic trends to adjust their business strategies accordingly. This situation demands proactive measures to mitigate risks and navigate the challenging market conditions.

12/30/2025 Logistics
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Ebay Sellers Key Tips to Maintain Toprated Status

Ebay Sellers Key Tips to Maintain Toprated Status

This article delves into the common reasons for eBay Top Rated Seller status revocation, including key metrics like sales volume, shipping information, transaction defect rate, and late shipment rate. It also provides practical strategies to maintain Top Rated Seller status, such as increasing sales, optimizing logistics, prioritizing customer service, and managing inventory effectively. Achieving Top Rated Seller status unlocks benefits like the Top Rated Seller badge and final value fee discounts, enhancing seller credibility and profitability on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Struggle As Algorithm Change Boosts Negative Reviews

Amazon Sellers Struggle As Algorithm Change Boosts Negative Reviews

Amazon's review system has recently undergone significant changes, with negative reviews frequently appearing at the top, leading to a sharp decline in seller sales. The new algorithm places greater emphasis on recent review weighting, making it harder to manipulate ratings. Sellers should embrace compliant operations, improve product quality, diversify distribution channels, refine operations, and prioritize customer service to address these new challenges. This shift requires a proactive approach and adaptation to the updated review landscape to maintain sales and reputation on Amazon.

01/04/2026 Logistics Industry Insights
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